The Brough Law Firm PLLC • 4009 Banister Lane, Suite 420  • Austin, Texas 78704

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Trademarks - Do You Need One For Your Business?

Trenton Brough

With more and more small businesses being formed throughout Texas, an important consideration is the protection of your brand.  In this day and age, where Internet usage has become globally available, entrepreneurs and business owners are running into instances in which they find themselves competing with other businesses that have similar branding. 

Business owners can protect their brand by registering their trademark with the United States Patent and Trademark Office ("USPTO").  The USPTO states that a "trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and indicate the source of the goods/services."  

While federally registering your mark with the USPTO allows for the maximum protection afforded under federal law in the event of an infringement of your mark, there are also other ways to receive mark protection under common law.  Those strategies include creating an Internet presence with your brand and providing goods and/or services which bear your brand to show first in use.  

In sum, there are several steps that a business can take in order to protect its brand.  For the most protection, as well as the most beneficial legal remedies allowed by law, a business owner should apply for federal registration of its trademark.  The application process itself can be lengthy and can be complicated to maneuver which presents the risk of not adequately protecting your mark.

The Brough Law Firm, PLLC assists its business clients in maneuvering the trademark application process.  Your attorney will review your proposed mark and conduct legal research in order to provide you with an opinion as to whether your mark appears to be available for federal protection.  Additionally, your attorney will prepare your application and submit it to the USPTO for final approval and will keep you updated throughout the process.

If you are interested in protecting your brand, contact The Brough Law Firm, PLLC by calling 512-792-9510 or by clicking here

Small Business Festival

Trenton Brough

The Brough Law Firm PLLC is pleased to announce that our principal attorney, Trent Brough, has been asked to speak at this year's Small Business Festival in Austin, Texas. The topic will be "Forming Your Legal Entity" and will address considerations that business owners face when planning and implementing the start up of a new business as it relates to entities. This presentation will take place on May 5, 2017 at 9:00 am at the Entrepreneur Center of Austin and is FREE to RSVP ticket holders. If you would like to RSVP to the event, you can do so by clicking the link below:



Landlord Friendly Leases Trending in Austin and the Surrounding Area

Trenton Brough


I have represented many small businesses lately that are moving into a larger space or moving into their first commercial space.  Consistently, the leases involved in these transactions are becoming more and more complex and less friendly to tenants.  Many, if not most, of these commercial leases require the tenant to sign a guaranty for the fulfillment of the lease.  Some of these have very favorable terms to the landlord and could put a business owner's assets at serious risk.

Rent is also steadily increasing in the Austin area right now which puts added pressure on new businesses, and old alike, to make wise business decisions in order to succeed and meet all of the businesses obligations timely.  It is becoming ever more important to have an attorney review your lease and explain your rights and obligations with relation to the lease.  If you go in to the transaction with all of the tools necessary to succeed, your business is more certain to thrive.